Very First 2020 Toyota Supra Auctioned for $2.1M!

Supra21 said:

Based on comparison to other charity auctions...the Supra really exceeded expectations!...and the following examples are obviously cars that cost much more from the factory!...and if I'm not mistaken, VIN #0001 ZR1 C6 sold for $1-million in 2010

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Matador said:

Jesus H Christ. The hype surrounding this thing. The dealer markup the first two years is going to be absolutely retarded. Sigh.



That's a C7 pictured.

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Australian of The North said:

If it was a private individual buyer, and a private individual seller you may be right for Chile Tax purposes, but in this case Toyota(Assumed) are the ones making payment to the charities, so its subject to business taxation laws in the respective place of origin. This is because Toyota can shuffle that 2.065 around and distribute the payment from wherever they want. The donation will be made by Toyota selected rep(s) to a US registered charity. They could choose to pay from Toyota-USA, or from any of their global presences where it works, if not a combination to minimize taxation.

If Toyota-USA or Toyota-Chile cant claim it as a tax write off, Maybe Toyota Japan can, or perhaps Toyota UK or Australia, or even a Mix based on donation limits per locality.

If by some odd feature, the buyer is the one now required to make a split payment directly to the charities, then if they again can play the same game above.Given the popularity of the car, the buyer could have paid from anywhere globally, thus be subject to their own local tax systems, or where they have registered their business. Given its price, most likely its been bought under a business name, or by an individual on behalf of a company anywhere in the world. All in all its a excellent way for sizable global companies to legally minimizing their taxation. Its why so many of the worlds largest companies pay such little tax when measured against their profits. This might seem shady, but its normal global business practice, there is literally millions of examples like this going on at any one time. However, it does have one very fantastic effect you have seen first hand here:

It gets charities more money.

The ability to claim a charitable tax donation, inflates the price by making people/companies more willing to pay more, since that money would ordinarily be lost to a govt tax office anyway, and they get something substantial in return. In this case its likely that a business(anywhere in the world) has bought it, in a position where they know they are able to write off a very large amount of tax domestically, whilst gaining an asset (#1 supra) which will likely be worth substantially more in the future & provide an excellent return as an investment, AND lastly they get the publicity of donating a whopping amount to charity.

Its win-win-win for everyone, except the tax men of various countries of course. Without this, there's no way these ordinary cars would make such high $ numbers. It would take original GT40's and those with pedigree to actually hit these kind of huge figures(double and add a zero for the GT40 of course).

You might think, "but the U.S. IRS wont accept that and tax the whole thing", I have no idea about the IRS, but I do know U.S taxes can be used a bit like a tax deductible item in other countries, in order avoid double taxation and tax determinations. So in a nightmare situation, Toyota can pay from another country, then watch the IRS respond with "nothing is tax deductible" while taking 1.9 million from the charity payments - AND STILL Toyota can claim the full amount via Toyota in another country who say its all tax deductible - so worst case scenario they break even - and an accountant gets fired for incompetence - because In normality they almost always reduce their tax significantly through distributed holding account payments from multiple global subsidiaries, which benefits them and also the charity, to the detriment of the various tax men and women.

This is why Id like to see more manufacturers do this kind of charity-benefit-auctioning on hyped up cars, since it attracts large multinationals looking to make deductible write offs which only they can do, as opposed to individuals. Its actually a great way to inflate bidding prices and get charities more money, since this arrangement usually see both the buyer and the seller able to claim charity deductions in some way.

I would like to have seen the first 5 Supra's go off in this fashion, i suspect it would have gone a lot higher by the 5th car. Those charities could have made closer to 10 mil this way - Toyota wouldn't loose any serious money, likely neither would a savvy buyer, and it only would have taken 5 measly cars to do it.

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AsupramkvC said:

Is the Phantom Matte Gray color a one-off, only available for this very first Supra?

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cater said:

No, it's the only Launch edition that will be in the matte Gray. After the 1st 1500 you will be able to order the matte gray in the U.S. I was told a $1200 charge for it and was able to request it with a deposit. It's also my understanding that only 24 will be available in Europe in matte gray..but I could be totally wrong about that.

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