Australia - Pricing and Availability Details

johnny_10196

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https://www.whichcar.com.au/news/online-sales-system-for-supra-in-australia

Online sales system for Supra in Australia

Japanese sports car still for sale in Oz, but it won’t be available from your brick and mortar dealer

Toyota Australia will move to an online ordering system for its upcoming GR Supra in a bid to give keen customers a fair go at getting one.

Better yet, not one of the 300 Supras that will arrive in Australia over the next 12 months have yet been sold.

Responding to comments that the reborn Japanese cult car has ‘sold out,’ a spokesperson for Toyota Australia confirmed there will be 300 Supras arriving from September this year and every single one is up for grabs. The local arm is seeking to increase allocation after the initial allotment is exhausted, comfortably predicting it will do “very well,” selling as many as it can get its hands on.

Over 5000 punters have registered interest for the fifth-generation Supra but the spokesperson told Wheels the number did not reflect real buyers, and that not one deposit had yet been taken. There could in fact be only a fraction of that number which will stump up cash for the model when it goes on sale and pricing, which is yet to be detailed, will be another deciding factor.

With only 300 Supras arriving over 12 months, 280 Toyota dealers dotted around Australia and plenty of interest, price gouging, as seen with some other low-volume sports cars in the past, could be an issue. However, Toyota Australia will likely sell the car online, with dealers taking care of preparation and delivery to customers, avoiding an artificially inflated market if demand exceeds supply.

That will give Toyota the upper hand in ensuring a fair price for everyone and, as Wheels understands, the majority of orders will be on a first in, best dressed system, though the spokesperson did stress that an official announcement will be made by mid-2019 which details the exact ordering system for keen buyers.

“We have not had one deposit, not one, we have not sold any of the 300 Supras we expect to receive in the 12 months from launch,” they said.

“We are investigating an online system that will ensure an accurate reflection in price and ability for everyone who wants one to get in quickly, but we have not confirmed details yet and will make an announcement soon.”

The lucky 300 buyers will be some of the first customers in Australia to drive the next-generation GR (Gazoo Racing) Supra, co-developed alongside the new BMW Z4. It uses the convertible’s Bavarian-built 3.0-litre straight six twin-scroll turbo engine to produce 250kW and 500Nm through an eight-speed ZF automatic transmission, though it is slightly quicker from 0-100km/h, completing the sprint in a claimed 4.3secs.

Toyota Australia has so far ruled out the four-cylinder version of the Supra, focusing on only offering the flagship coupe for now. GR Supra pricing for Australia is yet to be revealed, but expect an announcement not long before its September launch date.
 

Red-hat

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I can’t believe how bad TMCA are dragging their heels. We might get an announcement by the middle of this year on how we might be able to order the thing and how much it might cost? And yet exact specs, pricing, and ordering has already begun in the rest of the world? What are they waiting on? At least announce which specs and AU$RRP it will be! The rest of the world knows by now.
 
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kabnine

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I can’t believe how bad TMCA are dragging their heels. We might get an announcement by the middle of this year on how we might be able to order the thing and how much it might cost? And yet exact specs, pricing, and ordering has already begun in the rest of the world? What are they waiting on? At least announce which specs and AU$RRP it will be! The rest of the world knows by now.
I know, its really odd. Part of me wants to believe its because they are trying to work out how to get us the lowest price available. It could happen right. ;)
 

Red-hat

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I know, its really odd. Part of me wants to believe its because they are trying to work out how to get us the lowest price available. It could happen right. ;)
To quote X-files (giving away my age there), "I want to believe..." But the pessimist in me suggests it could be the complete opposite, and they are holding out to try and see what the maximum they can charge will be, based on OS demand. :( But think positive thoughts! ;)

If you are reading this Toyota, just remember, the 86 was a hit here, and great advertising for the brand, because it was priced reasonably and so took off. The 86 was much less successful in markets like Europe, where it was too expensive relative to the competition. Price the Supra right, $80k, and it will sell well and stay in high demand!
 

scolaiw

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[QUOTE="If you are reading this Toyota, just remember, the 86 was a hit here, and great advertising for the brand, because it was priced reasonably and so took off. The 86 was much less successful in markets like Europe, where it was too expensive relative to the competition. Price the Supra right, $80k, and it will sell well and stay in high demand![/QUOTE]

This. Exactly this.
 

MA617M

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I really hope they can price the Supra as competitive as the 86 was. That was a brilliant piece of work.

My insiders at Toyota HQ in Melbourne are hinting closer to 100k than 80k.

At that price.... it's going to be a tougher fight in our market.
 

zedsix

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Talking about the RZ - I'll guarantee that this car is no less than 100k AUD and no more than 130k AUD. There's absolutely no way the top trim spec (being the RZ) will be less than 100k AUD. Honestly, don't wait out if you think this is the case because you can just currency convert the price of the RZ in any other region (eg. NZ, US, EU) and you'll see the price in AUD.
 

Red-hat

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Supra-Success or Supra-failure in Australia are both small numbers in the big picture. It's why Aus is slated to get so little examples of MkV's
Actually, Australia is well known to be a performance car loving market. An interesting fact I recall reading about... Australia was the 2nd largest market in the world for the 3rd gen RS Megane, after France. Let that sink in. We bought more RS Meganes than much larger European markets like Britain or Germany!

The year 1 allocation of 300 Supras for Australia might seem insignificant until you realise the entire European market has only been allocated 900. Yet the population of Europe is way more than simply three times that of Australia’s 26 odd million. Toyota know that the AU market is hungry for the new Supra, and we are one of the strongest markets for the 86 after Japan and the USA.

So yeah, we are small, but if you are serious about selling a new sportscar, you can’t ignore Australia.
 

MA617M

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yeah, we're the second biggest market for AMG in the world.

I think the RZ spec will be 85-120k

Orlando (the man responsible for bringing the A90 in) stated it would be cheaper than the top sec Z4 but more expensive than the base. So between 89 and 115k.
 
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kabnine

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Other countries are receiving thier Supras and we don't still have a price. At least once the release the pricing and availability, I will be able to move on after I know for sure I 1) Can't afford it, and 2) Wouldn't be able to get one due to limited numbers anyway. Then I can just find something else to fixate on :)
 
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kabnine

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I've been told in the next few weeks, all will be unveiled. :)
Excellent. Then I can finally spend my Supra Deposit on Hookers and blow. :)
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