2020 Toyota Supra production to begin 2018, by Magna Steyr, Austrian manufacturer

[vb22]

I doubt 10k is just for Europe. You guys should look up European sales of the MKIV lol.

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[DevonK]

The official target has been $55k USD since I first came to this board... that really seems to bother some folks, and there was a wrench thrown into the works in regards to lower trim levels, but those apparently did not come to fruition. so...

It's the GR Supra and a few trims above that that I cannot comment on.

The car essentially had one mission, be a Cayman S for less, and it does that well for the regular car. The upper levels are sure to impress as well, but the details are not something I can afford to divulge at this point.

The talk of a lower-tier version had some of us hoping for a 370Z-class option at about $40k USD. If that is truly off the table Toyota will lose a lot of customers looking for a modest step up from the 86. A $55k car will be $65k in Canada, which makes a similarly powered $33k CAD 370Z Sport look very attractive by comparison.

 

[Sunspot]

Maybe it's 10k units per year with a forecasted 6 year run?

Not gonna believe any of the Russian info until it comes from a 14 year olds bot account on FB anyways.

 

[vb22]

Maybe it's 10k units per year with a forcasted 6 year run?

Toyota sport cars usually to have a 8-10 year life cycle.

 

[BrettS]

The talk of a lower-tier version had some of us hoping for a 370Z-class option at about $40k USD. If that is truly off the table Toyota will lose a lot of customers looking for a modest step up from the 86. A $55k car will be $65k in Canada, which makes a similarly powered $33k CAD 370Z Sport look very attractive by comparison.

The difference between US and CAN prices are not that much different now a days. Example: 2018 Audi A3 sedan starts at 31,900 in the US and starts at 32,800 in CAD

 

[Haros]

But they wouldn't have split up the manufacturing and each produce some. The cars will probably need to be made on the same plant I assume, like how Fuji Heavy Industries (Subaru) manufactures both the FR-S and BRZ. Maybe 60k units is too much for either company to take on by themself.

It's actually too little.
Magna Steyr is specifically used as a low volume specialist.

 

[BlueSwifts]

The official target has been $55k USD since I first came to this board... that really seems to bother some folks, and there was a wrench thrown into the works in regards to lower trim levels, but those apparently did not come to fruition. so...

It's the GR Supra and a few trims above that that I cannot comment on.

The car essentially had one mission, be a Cayman S for less, and it does that well for the regular car. The upper levels are sure to impress as well, but the details are not something I can afford to divulge at this point.

Hello A70TTR, just to confirm with you, the $55k USD is refering to the higher spec 3.0L in-line 6? Any expectations of price reduction of the lower specced 2.0L in-line 4 model?

 

[DevonK]

The difference between US and CAN prices are not that much different now a days. Example: 2018 Audi A3 sedan starts at 31,900 in the US and starts at 32,800 in CAD

Yes I see that price on Audi Canada's official payment estimator here for the Komfort trim, but that trim is decontented and not available in the US, which explains why there is so little markup on it relative to the US base model. For sportier Audi models like the TT RS, comparably equipped the difference is about +13% in Canada- covering most but not all of the currency difference.

That aside, it is true that some, maybe the majority, of manufacturers eat a part of the exchange rate difference when pricing certain Canadian cars - e.g. Nissan with the 370Z. But others like Mazda do not: a Club MT model MX-5 costs $29,155 in the US, $35,800 in Canada - a 22% premium, actually more than the current exchange rate.

I don't know what the average premium is for Toyota here, but looking at the MT 86 GT as it's the closest model to the Supra that Toyota currently sells, it's $33,260 here and $28,385 in the US, so that's a 17% premium. Applying that premium to a putative $55k USD Supra, it will be $64,350 CAD, only $650 lower than my initial $65k CAD estimate. (And that's not even factoring in the outrageous Canadian shipping costs, which are typically more than double those of the US equivalents.)

 

[Lexusisf]

You guys are depressing me and I’m nervous how expensive this car could end being in Canada...generally our cars tend to be fully optioned vs the US...

 

[A70TTR]

Hello A70TTR, just to confirm with you, the $55k USD is refering to the higher spec 3.0L in-line 6? Any expectations of price reduction of the lower specced 2.0L in-line 4 model?

The 4 cylinder model is likely not happening or may be a Europe only variant. Either way, there has been next to no chatter on that for quite some time and most if not all countries will only see the 6 cylinder models.

55k is for the base 6 cylinder model, or otherwise referenced to as the 340hp car.

 

[supraboi]

The 4 cylinder model is likely not happening or may be a Europe only variant. Either way, there has been next to no chatter on that for quite some time and most if not all countries will only see the 6 cylinder models.

55k is for the base 6 cylinder model, or otherwise referenced to as the 340hp car.

Sounds good to me! A 4 banger Supra would be a boner killer for me.

 

[DevonK]

You guys are depressing me and I’m nervous how expensive this car could end being in Canada...

Figure about the same price as a cheap house in Sarnia .....

Yeah, I feel your pain.

There is a slight possibility they might bring a lower-tier version to Canada and not the US. BMW did it for years with the 320i which wasn't available south of the border, others have done it (VW for example).

At sixty grand plus I will probably be looking elsewhere. Wonder where that new Z will come in at?

 

[vb22]

Why don't Canadians just cross the border and get a US model?

 

[Lexusisf]

I imported a Nissan Xterra from Seattle to Vancouver, but it's not that easy and there is a process to go through at the border. Some brands wont allow this...not sure about Toyota...

 

[Lexusisf]

Actually we should get a discount as Magna Steyr is a subsidiary of Canadian-based Magna International...

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