The Drive: Toyota Supra Sales Plunged Nearly 50 Percent in 2023

Crypto79

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Yes, that was it.

fine. sorry if it is reading comprehension that isn’t your thing. Deflect all you want but your word salad made no sense and was weirdly defensive. Maybe it’s just a reflection of the originator orrrr maybe you would make more sense Downunder (my nuts)
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BMWAF

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fine. sorry if it is reading comprehension that isn’t your thing. Deflect all you want but your word salad made no sense and was weirdly defensive. Maybe it’s just a reflection of the originator orrrr maybe you would make more sense Downunder (my nuts)
Well here we use capital letters at the start of a sentence and full stops at the end but you know what they say about people in glass houses.. lol.
 

Emspilot

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fine. sorry if it is reading comprehension that isn’t your thing. Deflect all you want but your word salad made no sense and was weirdly defensive. Maybe it’s just a reflection of the originator orrrr maybe you would make more sense Downunder (my nuts)
LOL…wut?
 

Natedawg

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This is poor reporting and it is going to hurt manual sport car production and interest.

It's a production issue in Austria (suppliers based in Ukraine being shut down due to war) mixed with grown interested in the car globally since adding the manual. Every manual supra that hits a dealer is sold before it lands or within a day. I haven't seen the numbers for Japan and EU for 2023 but I'm guess more cars went to those areas than in years past. The enthusiasm since adding the manual on the 3.0 has grown a lot of interest in japan.

With the BMW/ Toyota Agreement i don't think toyota has much pull on production. They get what they get. Doesn't help z4 USA sales were up 20% in 2023 in the USA. BMW builds these to order where as the Supra isn't available to be ordered, Toyota gets what they get. More orders for Z4s is going to mean less production of supras. Granted it was prob a 500 car difference(on USA production)
 

SuupYota

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Was just going to post this also.


Seems like Jalopnik mostly copy pasted, Drives' article. The comment section is AIDs, and all people who commented, just hate on the Supra. Same people who fail to understand how low supply and demand work. Also, people who weren't going to buy a 60k car anyway, the usual demographic of that site. I always tell myself maybe Jalopnik isn't a pile of trash, then I'm quickly reminded, they still are haha.
 

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Was just going to post this also.


Seems like Jalopnik mostly copy pasted, Drives' article. The comment section is AIDs, and all people who commented, just hate on the Supra. Same people who fail to understand how low supply and demand work. Also, people who weren't going to buy a 60k car anyway, the usual demographic of that site. I always tell myself maybe Jalopnik isn't a pile of trash, then I'm quickly reminded, they still are haha.
Either the MKV Supra will never be fully appreciated by the masses because of people whining "it's a bmw" or it will be appreciated 7-10 years down the line when it hasn't been in production for years. Human nature, but also with social media, is to hate on things you don't understand then come around when it's too late and gone. The issue with cars now unlike in the 90's when I grew up with cars, is that opinions are like armpits and everybody has one... social media has made it easy for casual car fans to voice opinions.
 

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I'm in a position, and have been for some time, to purchase a 2024 6MT in Black with a Hazelnut interior locally without a markup.

Unfortunately that seems ENTIRELY IMPOSSIBLE based on production numbers and cars being sold before they arrive. Ah well, can't buy what doesn't exist and dealers tack their markups with no care how it reflects on Toyota. If it means I sit out the entire production of the MKV, oh well.
 

21noczupra

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I'm in a position, and have been for some time, to purchase a 2024 6MT in Black with a Hazelnut interior locally without a markup.

Unfortunately that seems ENTIRELY IMPOSSIBLE based on production numbers and cars being sold before they arrive. Ah well, can't buy what doesn't exist and dealers tack their markups with no care how it reflects on Toyota. If it means I sit out the entire production of the MKV, oh well.
Dont a lot of dealers allow you to get on an allocation list so that if one is headed to them or pops up on their inventory they can call you and its reserved if you place a small down payment. A lot of dealers do this or at least did when the manuals first came out
 

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I'm in a position, and have been for some time, to purchase a 2024 6MT in Black with a Hazelnut interior locally without a markup.

Unfortunately that seems ENTIRELY IMPOSSIBLE based on production numbers and cars being sold before they arrive. Ah well, can't buy what doesn't exist and dealers tack their markups with no care how it reflects on Toyota. If it means I sit out the entire production of the MKV, oh well.
Valid point. When I bought my 2023, I called EASILY 50+ dealerships across the country using Toyota's inventory website and they all told me the same thing. Either the one arriving was already spoken for or it had a stupid markup. I called from November 2022 until February 2023 when I gave up. I only got a hold of mine because one of the countless dealerships I called, called me back mid February 2023 saying when they ran the buyer's name through some database, Toyota had blacklisted them for shipping hard to find vehicles out of the country. I was the next one on the "waitlist". Otherwise I would have never gotten one and probably ended up in a G87 M2 or something similar.
 

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I'm in a position, and have been for some time, to purchase a 2024 6MT in Black with a Hazelnut interior locally without a markup.

Unfortunately that seems ENTIRELY IMPOSSIBLE based on production numbers and cars being sold before they arrive. Ah well, can't buy what doesn't exist and dealers tack their markups with no care how it reflects on Toyota. If it means I sit out the entire production of the MKV, oh well.
If you're not putting your name on multiple lists. Ya chances are low of getting out.
 

BananaBoi

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Sometimes social media is nice. You learn new things and meet new people. Other times you have people writing articles who really shouldn't lmao.

These cars don't sit on the lot, and there are massive waiting lists for them. Mine sat for 2 whole weeks only because I couldn't come down to pick it up. Purchased it before production was even finished.
 

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Valid point. When I bought my 2023, I called EASILY 50+ dealerships across the country using Toyota's inventory website and they all told me the same thing. Either the one arriving was already spoken for or it had a stupid markup. I called from November 2022 until February 2023 when I gave up. I only got a hold of mine because one of the countless dealerships I called, called me back mid February 2023 saying when they ran the buyer's name through some database, Toyota had blacklisted them for shipping hard to find vehicles out of the country. I was the next one on the "waitlist". Otherwise I would have never gotten one and probably ended up in a G87 M2 or something similar.
It's nuts that you had to dedicate that much time and effort. It begs the question, what's the point of the dealer network then?

I shared my experience for two points:

One, any drop in sales is probably not due to demand as 6MTs don't even make it to dealer floors. It is probably atttibuted to a mix of producing more ATs or a reduction in overall production entirely.

Two, the lack of inventory and the dealer markup experience is keeping buyers out of the market. I shouldn't have to make a part-time job of calling dealerships across the nation to have the privilege of waiting in line for a non-confirmed allocation and THEN pay an additional markup because the dealer wants one.

The dealer network "was" historically necessary because they take on the risk of holding and managing inventory for the manufacturer, including offering service. If the dealer's job now is to sit on deposits and call me whenever something comes in AND add a markup because they feel like it, then it sounds like the dealer offers no value and I should be able to purchase directly from Toyota, no? As it sits now, it makes me feel like a sucker being taken advantage of by unnecessary middlemen.
 

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Side question...has anyone even seen the new Z out in the wild? Havnt come across any articles stating how dismall the Z sales have been. I have yet to see one in Washington. Dealer markups are what is killing sales.
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