Idk how BMW will feel if Toyota lower their prices. I think it's already a good deal when compared to the Z4. However, I wouldn't be opposed to a cheaper model with less options.
Litchfield’s Simple ECU Tune Boosts 2020 Toyota Supra To 420 hp And 440 Lb-Ft
https://www.carscoops.com/2019/08/litchfields-simple-ecu-tune-boosts-2020-toyota-supra-to-420-hp-and-440-lb-ft/
I think once delivery smooths out and the mark ups die down we'll start seeing the Supra average around 500 units a month. I believe A70 said the US was getting 6,000 units a year? :dunno: