The current solution isn't really making anyone any money. Visconti isn't making that much, GTP isn't making that much, Femto isn't making that much. Going direct to them costs like a grand. And they have hundreds of hours of R&D in it, which isn't free. The only one really making out is DHL at...
You say that like cracking these things is easy. Nice speech though I guess.
Though, those that really want a comfortable car that is tunable just pony up, because who cares. ¯\_(ツ)_/¯