The Pricing Thread + Potential US Tariffs Impact

[Supraman]

Marks ups are gonna happen for the first few months. The Ford Focus RS was marked up $4k-$10K+ when it was released.

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[Chikane]

Considering other Cars in Toyota's stable and Lexus too, I feel like it has to cost less than an RCF or Higher. I know people might not cross shop these, but I'm sure that they will be people if they see a (rumored 500HP 2019 RCF at like 65K) and then a 400HP Supra also at 65K depending on priorities (some might want luxury, or whatever tech Lexus offers) and they would pick the RCF. OR the opposite Everyone buys the Supra and no one wants the RC-F causing Toyota to shoot themselves in the foot. With this thought process I think it's either lower at around 50-55k and or More at 70K. Then again it's about priorities too, is it to sell Supra or to Sell RC. I like to think more of Lexus as it's own company... so it's like if there's Supra ow does Lexus stay relevant... sorry it's prolly Tlr I'm just trying to put my thoughts into words.

optioned out a RC-F is almost 80K... what would Supra Range be optioned out I wonder.

 

[Craigy]

People cross shop everything, but IMO RCF and Supra appeal to two very different buyers. I don't think RCF pricetag plays into the price of the Supra at all.

 

[Chikane]

People cross shop everything, but IMO RCF and Supra appeal to two very different buyers. I don't think RCF pricetag plays into the price of the Supra at all.

How so? If you don't mind me asking, I'm just trying to hear as many thought processes as possible. To me there's in the same segment from the same company both are GT, I guess Supra lost the back seat should be lighter, but RCF still has a higher HP.

Thoughts?

 

[Captain_Kirk]

^Using the rumored 3,100lbs and 385hp vs the RC-F @3,958lbs and 467hp, power to weight I think the Toyota comes out on top.

 

[Chikane]

^Using the rumored 3,100lbs and 385hp vs the RC-F @3,958lbs and 467hp, power to weight I think the Toyota comes out on top.

Yeah but the next RCF is testing and is rumored 500+ Hp can't beat the physics! Supra would win

 

[Supraman]

^ I'm curious to know if this will be the current V8 being used or if maybe it's the new TT V-6 being modified to fit those numbers.

 

[bogglo]

Considering other Cars in Toyota's stable and Lexus too, I feel like it has to cost less than an RCF or Higher. I know people might not cross shop these, but I'm sure that they will be people if they see a (rumored 500HP 2019 RCF at like 65K) and then a 400HP Supra also at 65K depending on priorities (some might want luxury, or whatever tech Lexus offers) and they would pick the RCF. OR the opposite Everyone buys the Supra and no one wants the RC-F causing Toyota to shoot themselves in the foot. With this thought process I think it's either lower at around 50-55k and or More at 70K. Then again it's about priorities too, is it to sell Supra or to Sell RC. I like to think more of Lexus as it's own company... so it's like if there's Supra ow does Lexus stay relevant... sorry it's prolly Tlr I'm just trying to put my thoughts into words.

optioned out a RC-F is almost 80K... what would Supra Range be optioned out I wonder.

^ I'm curious to know if this will be the current V8 being used or if maybe it's the new TT V-6 being modified to fit those numbers.

I think it should be the V8 since its just a refresh not a full redesign. That V8 can hold more power than TMC tune it to put out. Also I wont be surprised if the refresh drop some weight and gain some power to put it close to the supposed supra performance. The new LS500 is said to start at $75K so I can see the next RC F starting of around $65K optioned out close to the LS500 starting price. The supposed supra IMO fully loaded should be $65k. There is no way TMC would put the RC F and suppose supra at the same price range. Also I can see the second generation RC350 playing the role of the SC300 and MKIV

 

[A70TTR]

I agree with most of what's being said, in that an RC-F buyer is fairly different than a Supra buyer in that the Supra is going to be a sports car for all intents and purposes. It is also a Toyota and brand identity is a HUGE thing in the states, hence the reason Lexus was created to begin with.

The new car is no longer the grand tourer the older cars were, mostly based on size and the weight. The RC-F however is absolutely a grand tourer.

The two cars are going to be at least $10k apart for similar options and that is plenty of a buffer, especially when you consider the above. In fact, dont be surprised if they bump that RC-F price up to 68-70k when they add the rumored extra power.

The LC500 starts at 100k and the LC-F is rumored to be $140k, so they can afford to move the RC-F upmarket to a degree as long as they up the power/reduce weight.

The supposed supra IMO fully loaded should be $65k. There is no way TMC would put the RC F and suppose supra at the same price range. Also I can see the second generation RC350 playing the role of the SC300 and MKIV

Interestingly enough, I know a lot of ex-mkiv owners that own the RC-F as the replacement for that car. It very easily could have been the next Supra had they cared to increase it's performance vs luxury aspects.

Interested to see what the future holds.

 

[Craigy]

How so? If you don't mind me asking, I'm just trying to hear as many thought processes as possible. To me there's in the same segment from the same company both are GT, I guess Supra lost the back seat should be lighter, but RCF still has a higher HP.

Thoughts?

For one, RCF buyer is older. Lexus in general appeals to the older buyer. There is nothing particularly youthful in Lexus's lineup. You can find plenty of anecdotes of young people buying a new Lexus, but they're pretty few and far between. Chances are someone getting out of an RCF is going to be a guy at least in his 40s. Also, it's targeted at someone more affluent and more business-like. Even the Lexus ISF was this way vs the M3, older guy wanting a sporty car vs a slightly younger, slightly more enthusiast crowd.

A lot of RCF buyers wouldn't consider a Toyota, either. And again Lexus buyers in general. They want the whole upscale feel, sophisticated look and big fancy dealer experience.

Personally I have been avidly following the Supra for awhile now, and have zero interest in an RCF.

 

[solidsamir]

For one, RCF buyer is older. Lexus in general appeals to the older buyer. There is nothing particularly youthful in Lexus's lineup. You can find plenty of anecdotes of young people buying a new Lexus, but they're pretty few and far between. Chances are someone getting out of an RCF is going to be a guy at least in his 40s. Also, it's targeted at someone more affluent and more business-like. Even the Lexus ISF was this way vs the M3, older guy wanting a sporty car vs a slightly younger, slightly more enthusiast crowd.

A lot of RCF buyers wouldn't consider a Toyota, either. And again Lexus buyers in general. They want the whole upscale feel, sophisticated look and big fancy dealer experience.

Personally I have been avidly following the Supra for awhile now, and have zero interest in an RCF.

Older people buy Lexus because it is a luxury they can afford...young people don't have that kind of cash flow usually. That is why its so mind boggling to some people to think the new Supra would be in the Lexus price range. Makes you wonder who the target audience is.

I for one can afford the car even if its in the 60k ball park, do I want to though? no...I don't want to spend that much money on a depreciating asset.

I like Toyota because its sensible, reliable, and IMO the best car maker on the planet. I can appreciate German engineering but understand that they will price gouge you with maintenance. I also understand that Toyota has been producing appliance vehicles for the last decade...that's why I think the MKV is such brilliant concept; a marriage between Japanese reliability, German engineering, Toyota maintenance cost, and sport heritage.

I personally think they are shooting themselves in the foot if they don't price it like a Mustang.

 

[CSUfiend]

I actually think that most BMW M, Audi RS and Mercedes AMG owners are NOT considering the RC-F (or if we wanna play that game, the ATS-V for that matter). Even though all 3 "compete" on paper, I think the battle lines have been drawn. There are people who only buy German. People who only buy American. And people who only buy Japanese. There are outliers to this, but few, IMO.

In actuality, I think the people that buy the RC-F probably look at Infiniti's, Acura's and most significantly... other Lexus/Toyota products. I don't think the RC-F is gonna steal a huge crowd of BMW M3 fanboys anytime soon. Nor will you see a me flock over to a BMW dealership either.


Although I may be in the minority, I am a Millennial and the 3 cars at the top of my shopping list are:

1: Supra
2: RC-F
3: GS-F

I am apart of the generation who grew up taking family trips in ONLY American cars and and have seen all of my friends buy BMW's, Audi's and MB's. And I want a Toyota product.

I think there absolutely ARE people who cross shop the RC-F and Supra. Heck, I am considering a GS-F as well. No Mazda Rx7 for me. No Baby NSX either. No 370. It is either one of those 3 and only them.

What attracts me to the Supra is the price and value. Why should I buy a Lexus if I could get something with more performance? Technology is also a big part, but I am looking for the best overall package of performance/reliability/price. Because I am cross shopping those cars, I don't mind it if the Supra options out into the 70's. If it thoroughly outperforms any Lexus at that price point snd goes into Porsche territory with its balance, then why not?

If Toyota imported the Crown or Chaser here, I would probably not even have a Lexus. But that's another story.

So yes, there, ARE people out there looking at a Supra and.... of all things, a 4 door GS-F

 

[bogglo]

I actually think that most BMW M, Audi RS and Mercedes AMG owners are NOT considering the RC-F (or if we wanna play that game, the ATS-V for that matter). Even though all 3 "compete" on paper, I think the battle lines have been drawn. There are people who only buy German. People who only buy American. And people who only buy Japanese. There are outliers to this, but few, IMO.

In actuality, I think the people that buy the RC-F probably look at Infiniti's, Acura's and most significantly... other Lexus/Toyota products. I don't think the RC-F is gonna steal a huge crowd of BMW M3 fanboys anytime soon. Nor will you see a me flock over to a BMW dealership either.


Although I may be in the minority, I am a Millennial and the 3 cars at the top of my shopping list are:

1: Supra
2: RC-F
3: GS-F

I am apart of the generation who grew up taking family trips in ONLY American cars and and have seen all of my friends buy BMW's, Audi's and MB's. And I want a Toyota product.

I think there absolutely ARE people who cross shop the RC-F and Supra. Heck, I am considering a GS-F as well. No Mazda Rx7 for me. No Baby NSX either. No 370. It is either one of those 3 and only them.

What attracts me to the Supra is the price and value. Why should I buy a Lexus if I could get something with more performance? Technology is also a big part, but I am looking for the best overall package of performance/reliability/price. Because I am cross shopping those cars, I don't mind it if the Supra options out into the 70's. If it thoroughly outperforms any Lexus at that price point snd goes into Porsche territory with its balance, then why not?

If Toyota imported the Crown or Chaser here, I would probably not even have a Lexus. But that's another story.

So yes, there, ARE people out there looking at a Supra and.... of all things, a 4 door GS-F

lol funny those are the cars on my list also.

 

[CSUfiend]

lol funny my those are the cars on my list also.

That makes at least 2 of us... and I suspect a lot more and I agree that Chikane makes a good point: Don't undetestimate those looking exclusively at Toyota/Lexus products. As one of these people, I find myself cross shopping things that may seem weird, but they are normal to me


All I will say is I hope the Lexus December to Remember deals aren't all that good. Because if they are, then I might be out of the running for this car when it (is finally ready to hit the market and) comes out in 2018/19

 

[Stanri010]

I have always wanted a RCF but it's a little out of my budget so I was probably going to settle for a RC350. With the Supra on the horizon, it should probably come in at almost the same price range as an RC350 - high 40's to mid 50's. I'm not sure which way I'd go if it really came down to a RC350 vs Supra.

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