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The LFA was bad business too and they didn't need to make it to sell cars. You're completely missing the point. It's simply to bring back fun and excitement, specifically to the Toyota brand. They will make some money on the car, but not a lot especially relative to something like the Camry...

Not a unique situation unfortunately

If they were concerned with competition at the level you speak of yes, but they ultimately don't expect to make any money on this car. I've already spoken with Tada directly on that, and Akio approved the project as a way to reintroduce fun and excitement as a halo car, so like the LFA they...

Part of the reason Tada is still employed as a contractor is in order to pass that passion you speak of on to the younger engineers that have little to no care or experience with sports cars and excitement.

Generally, everyone I've worked with at Toyota are nice people with a passion for creating cars people love. These individuals aren't bad folks either; it was more a passing comment (of annoyance) about this entitlement the public has, and how they insinuate Toyota doesn't know what they're...

Haha, auto journalists just regurgitate everything they hear elsewhere. That said, I don't see the new engine making its way down into the lower F trims, at least not for a while. For instance, the LC500 already has the 'F' 2UR-GSE after all. It's the Lexus halo coupe.

It's insanely expensive which is why they try to develop motors they can share across platforms, and as we've seen across brands as well. You should see the tally for the LFA motor...

Typically radar cruise/proximity sensors in newer Lexus vehicles (and others too) are hidden and located further up on the front end, around or behind the badge. So that may answer some questions... :)

Moto just posted a new article on Club4AG: http://club4ag.com/chief-engineer-tetsuya-tada-reveals-the-a90-supra-through-a-viewpoint-of-joint-development-with-bmw/

CE28s Yeah, that's about the only one I care for on the A80. I like several combos on the 70 though.

Not sure about gaudy ones, but my A80 had the Ridox kit (still my favorite), and my A70 has a combo of Greddy, Bomex, and AbFlug components.

yeah, one of the trims comes with the use of composites, but they said it's funny making me guess... :cry:

Well, as you said it definitely has to do with catering to what people want, but those two cars have such a deep and storied history. It's kind of like how the 911 sells well despite minor changes for decades.

The 370z barely hit 10k its first year and averaged 6-7k from there on out, which is exactly what I expect for the Supra (super unprofitable in relative terms to the Mustang and Camaro).

See that's the exception though, Camaros and Mustangs sell like absolute crack... I think I read earlier that Ford sells 80k mustangs per year and chevy sells about 65k Camaros. So there is a market for those cars lol. Japanese niche market cars? Yeah, no.

Funny you mention that, as I feel 10k units per year for this car at this point in time is fairly optimistic IMO. The mkiv did ~5k avg per year overall. Granted it's always highest on launch year and refreshes and tapers off but still..

yep, 10k per year after 2019. Initial production year is supposed to be only 6k units IIRC...

that's a loaded question for sure lol

the car is only limited production due to expected sales, but as said, you should be able to easily order one and receive it in a timely manner regardless.

Easy answer, Toyota puts money above all else; no exceptions. Those other companies may cater more to enthusiasts, but they're also absolute plebs in comparison to income/volume lol. And no, majority of those niche cars are not profitable, but they aren't supposed to be. It's like the LFA was...