Reviving the Supra - does Toyota really benefit?

Discussion in 'General Supra Topics' started by FRS-Man, Feb 13, 2014.

Thread Status:
Not open for further replies.
  1. FRS-Man

    FRS-Man Well-Known Member

    Car(s):
    Hot Lava FR-S
    Joined:
    Jan 14, 2014
    Location:
    Eden
    Posts:
    107
    Liked:
    47
    The question on a lot of people's minds when talking about a company as successful as Toyota is whether they need a car like the Supra. They have been doing just fine it for many years now.

    I know Akio Toyoda is a serious gearhead and wants to see this car personally but how does the company itself benefit?
     
  2. black-supra

    black-supra Well-Known Member

    Car(s):
    Very Fast
    Joined:
    Jan 1, 2014
    Location:
    Florida
    Posts:
    212
    Liked:
    112
    It's more than just numbers when your talking performance cars. Sure they could end up selling less than 10K a year but even taking some market share and mindshare away from the BMW and Muscle car variants in this category works to Toyota's benefit.

    Halo cars are about brand cachet, bragging rights and creating cars that excite people like us crazy enthusiasts :)
     
    Craigy likes this.
  3. TorqueRules

    TorqueRules Well-Known Member

    Car(s):
    Lexus
    Joined:
    Feb 28, 2014
    Location:
    OH
    Posts:
    59
    Liked:
    19
    Toyota needs a flagship sports car no question. The Supra fits that role perfectly with little brother FT86.
     
  4. __WRC__

    __WRC__ Active Member

    Car(s):
    325i
    Joined:
    Feb 2, 2014
    Location:
    U.S.
    Posts:
    34
    Liked:
    9
    The company's mindset is slowly returning to more excitement and fun with a focus on car's that create passion, starting with the 86 project.

    The 1980-90s were an awesome time for Japanese enthusiast cars and I think the 86 and now the FT1 are going to be a rennaissance of sorts at Toyota.

    The FT86 started the ball rolling and the FT1 will drive it home. Take a look at their competitors like Honda and Nissan who are still trudging along with their boring unexciting cars and counting their nickels and dimes worrying about sales numbers, costs and bean counter concerns. Toyota saw that and struck gold with the FRS-BRZ by spotting a huge void in the market and now you have Nissan reacting late to the game with potentially bringing back its Z or a Datsun remake.

    Same thing will happen with the next Supra IMO. It's going to be hugely successful and drive the other companies to play catchup once again.
     
  5. Respek

    Respek Member

    Car(s):
    2011 Mustang
    Joined:
    Jan 10, 2014
    Location:
    Fresno
    Posts:
    17
    Liked:
    2
    Totally agree WRC. Cars lack soul these days. Maybe im getting old but man back in the 80's when I was growing up there were the Supras, 3000GT's, 250sx, 300zx, RX7, etc etc. Cars I really lusted after (even to this day when I think about it).

    I don't think it's just nostalgia either. Those were exciting cars in its day.

    Not that I want to see those cars remade necessarily but man build us some cars that get the blood pumping!
    I'lll say this when FT-HS concept dropped it got my interest and wished they brought out that car. Now I feel it even more so with the FT-1
     
  6. 910ps

    910ps Well-Known Member

    Car(s):
    WRX
    Joined:
    Jan 19, 2014
    Location:
    Midwest
    Posts:
    80
    Liked:
    12
    well i'm a pretty young dude in my early 20's and i still kind of agree with you. i dint grow up with the mkiii/iv supra and cars like it but there's no denying the japanese sports cars diluted and disappeared.

    i grew up owning a mark iii and then moved on to a Mustang when most of those nameplates died out. now im back to imports where my heart is.
     
  7. Tunnel_D

    Tunnel_D Active Member

    Car(s):
    GTO
    Joined:
    Jan 21, 2014
    Location:
    Baltimore
    Posts:
    39
    Liked:
    6
    I see nothing but a benefit to Toyota if it creates a car that people use as wallpapers (like me) and gets people buzzing on twitter (like me).

    Screw the bean counters. What do they know?
     
  8. sunFire

    sunFire Well-Known Member

    Car(s):
    E46 M3 cabrio
    Joined:
    Feb 5, 2014
    Location:
    Miami
    Posts:
    52
    Liked:
    12
    Old? maybe not. Just old skool thinking wanting to feel connected to your car and loving what you drive. ;)
     
  9. divinesteer

    divinesteer Well-Known Member

    Car(s):
    Toyotas
    Joined:
    Jan 2, 2014
    Location:
    Detroit metro
    Posts:
    64
    Liked:
    10
    Cars have not just gotten more boring but modern tech has made them almost impossible to work on (some brands). They are literally less accessible.... try working on a modern bmw or audi - u need to bring it into the dealer just to remove the bumper. Try working under the hood of a current model year and better make sure you have some engineering background and 10K worth of diagnostic equipment.

    Can't even change your own oil without having the dealer reset the service light. I miss the days you could take a car apart and put it back together in your own garage.
     
  10. black-supra

    black-supra Well-Known Member

    Car(s):
    Very Fast
    Joined:
    Jan 1, 2014
    Location:
    Florida
    Posts:
    212
    Liked:
    112
    To bring this back on topic, does Toyota need the FT-1? I would say in order to stay relevant in the top performance game absolutely.

    The twins are great cars but they need a HALO car that gets talked about in the same light as the GT-R's of the world.
     
  11. 910ps

    910ps Well-Known Member

    Car(s):
    WRX
    Joined:
    Jan 19, 2014
    Location:
    Midwest
    Posts:
    80
    Liked:
    12
    that's a bit of exaggeration lol. you can still change oil on many cars yourself. :) Sure the really high tech ones you have to bring it into dealer for most things.
     
  12. Tunnel_D

    Tunnel_D Active Member

    Car(s):
    GTO
    Joined:
    Jan 21, 2014
    Location:
    Baltimore
    Posts:
    39
    Liked:
    6
    Just look at what the 86 project has done for Toyota in the sports car world. The FT1 is out of this world, brand it a Supra, build it and they will come guaranteed.
     
  13. Supra93

    Supra93 Moderator
    Moderator

    First Name:
    Tommy
    Car(s):
    Supra & RX7
    Joined:
    Jul 7, 2014
    Location:
    TX
    Posts:
    1,076
    Liked:
    2,962
    Occupation:
    Chef
    Garage Profiles:
    1
    Usually flagship and halo cars don't make the company any money. But what they do is strengthens the brands image.
     
    Craigy likes this.
  14. EMTer

    EMTer Active Member

    Car(s):
    BMW E36
    Joined:
    Oct 14, 2014
    Location:
    NYC
    Posts:
    32
    Liked:
    9
    yup. The GT-R doesn't sell in big numbers at all but look at the press and image it gives Nissan, which has no other sporty car except for the 370z which nobody buys.
     
    Supra93 likes this.
  15. Craigy

    Craigy Well-Known Member

    Car(s):
    M3, Lexus GX
    Joined:
    Sep 30, 2014
    Location:
    Louisiana
    Posts:
    562
    Liked:
    708
    It definitely legitimizes their brand and helps the world take them seriously.

    Ghosn has said that the GT-R makes money, otherwise it wouldn't be in their lineup, which is interesting. From what I gather though it is pretty much a break-even endeavor for Nissan.
     
    Supra93 likes this.
Thread Status:
Not open for further replies.

Share This Page

Loading...