Toyota - Supra Sales for 2023-24

[Noctb48MD]

I believe this to be a demand instead of a supply issue? But it looks people in America just don't want to buy new Toyota/Lexus Sports cars? How can Chevrolet in a year sell as many new Corvettes as Rav4s in a month? I also just pressured my brother into putting a deposit on a GR86 Hakone Edition because not enough people will buy new.

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[MisterSkiz]

People are broke, layoffs everywhere - regardless of what the talking heads tell you, the economy is not doing well at all.

 

[J29DB03]

How can Chevrolet sell as many new Corvettes as Rav4s?

Because when the boomer husband spends some retirement money on a new car it’s always a Corvette. And when the boomer husband gets to spend retirement money on a new Corvette his boomer wife also gets to spend retirement money on a new car. And boomer wives always buy a RAV4. There go, Corvette and RAV4 sales will be forever linked.

 

[Noctb48MD]

Because when the boomer husband spends some retirement money on a new car it’s always a Corvette. And when the boomer husband gets to spend retirement money on a new Corvette his boomer wife also gets to spend retirement money on a new car. And boomer wives always buy a RAV4. There go, Corvette and RAV4 sales will be forever linked.

Perfect explanation. Thank you, my heart is content. ??

 

[TampaMKV]

The Supra was never and has never been made to be a high volume production car. This is the case even for the MKIVs where they sold only like 10-11K of them in the US during the whole production period from '93 to '98. Go back and look at those numbers.

This is also one of the main reasons why Toyota decided to just joint venture with BMW for their B58 inline 6 engine. It would make no sense for them to spend millions developing their own I6 for a car that might sell 10K total units at the price point it is at currently. If the price went any higher for these, it would be under the Lexus brand and they already have some beasts under that brand but sadly they are all AT.

The Supra is a very impractical car which will always be low sale/low production. There just isn't enough demand for a 2 door coupe with barely enough space for your legs in it. It's a specialty vehicle. The US has become an SUV/truck market/sedan market over the last 2-3 decades because these kinds of cars are much more practical and people don't have to buy another vehicle just to pick up groceries.

 

[DR.COKE]

The Supra is a very impractical car which will always be low sale/low production. There just isn't enough demand for a 2 door coupe with barely enough space for your legs in it. It's a specialty vehicle. The US has become an SUV/truck market/sedan market over the last 2-3 decades because these kinds of cars are much more practical and people don't have to buy another vehicle just to pick up groceries.

been taking the Supra for Costco runs over 10 months, absolutely wonderful! Since owning the Supra, when wife tells me to go buy steaks for dinner, I bring home steaks and not a pool table Or canoe with the steaks. True story. If it wasn’t for the Supra last weekend I would have brought home Miss Pacman arcade.

if you want to see demand for 2 door impractical cars, look at the used value of Porsche. Literally priced out of the Cayman/Boxster series now.

 

[Natedawg]

Things are slowing. If it's a manual in a good color it might move in a few weeks but everything is slowing. Autos are sitting on lots. Dealer in Michigan just sold a 25 blue manual prem for 4800 off sticker. It was 57,700. Another dealer has same car with 2k off sticker. so 59k. I've even seen the beloved CU later Gray a91 limited ED manuals used 2023s getting under 60k.

I've been seeing the MKIV market come down too. A one owner 95k mile black 93 6spd just sold for $65k on BAT. I was looking to get a new Supra but if MKIV prices coming down I'd prob just get another MKIV to cruise around. BPU makes a fun weekend/ nice day car.

 

[FLtrackdays]

Niche car, absolutely. But before the Supra, Toyota only had the GR86. They needed this car badly. I honestly thought of Toyota as the Camry brand sprinkled in with some decent trucks & great hybrid tech. Not that that is a bad thing. But no one would have dreamed of a Toyota putting down lap times with the likes of Porsche, BMW & Corvette.

They really hit it out of the ballpark for HPDE track guys like myself. Throw in a large tuner market that supports them = greater consumable cost savings. So for the price and tuning potential, this fit the PR bill quite well imo. Brilliant job Toyota!

 

[downshift00]

Interest rates are high, end of story thats why people arent buying a lot of cars. People are still buying other things they don't need a big loan for. The economy is fine, the data doesn't support your feelings. Not sure where your data for "layoffs everywhere" are coming from, especially with unemployment at 4.1%. Must be those "alternative facts" you are reading.

BTW, Tesla sold over 400k Model 3/Y this past quarter helped by offering low interest rates of 0.99-1.99%. Nobody wants to pay 6-8% interest rates for cars, or a house when you are used to paying 1-2% a year on a car loan.

People are broke, layoffs everywhere - regardless of what the talking heads tell you, the economy is not doing well at all.

 

[Syeeee]

Gm pumps out c8s like no other.

 

[MisterSkiz]

Interest rates are high, end of story thats why people arent buying a lot of cars. People are still buying other things they don't need a big loan for. The economy is fine, the data doesn't support your feelings. Not sure where your data for "layoffs everywhere" are coming from, especially with unemployment at 4.1%. Must be those "alternative facts" you are reading.

BTW, Tesla sold over 400k Model 3/Y this past quarter helped by offering low interest rates of 0.99-1.99%. Nobody wants to pay 6-8% interest rates for cars, or a house when you are used to paying 1-2% a year on a car loan.

Yes, interest rates are high, as well as people are being laid off left and right.

This seriously reminds me of 2008. It is taking folks six months on average to find a new position and when they are being offered a position is 20-30k less than they were making. (these are college educated people making 150-250k a year)

Feel free to take a peek yourself: https://layoffs.fyi/

The weird thing to me is how my 401k is making 5k a month but all these folks are being let go - its like people are living in two different worlds and the difference between them is accelerating.

Regarding the figures - I'm done trusting them and relying on experiences from actual people:

https://www.nbcnews.com/business/ec...bs-thought-adding-concerns-economy-rcna167555

You aren't almost a million jobs off during an election cycle...seems fishy to me.

The job openings are decreasing as well over time. (https://www.bls.gov/)

The Fed needed to cut the interest rates so that it could even begin to think about paying interest payments on all of our national debt.

Finally - your comment about "alternative facts" - I will say that both Democrats and Republicans have awful candidates and have both become the parties of weirdo extremists. Dems proppped up the most disliked VP candidate in history to be president, while Republicans are getting behind the same guy who had his shot and blew it. I'm not a fan of either party - and rather will call out when the emperor has no clothes.

 

[MisterSkiz]

Gm pumps out c8s like no other.

Retired Public Union employees keeps the C8 line rolling...

 

[Kiiro]

Is anyone else surprised that at this time last year the MIRAI, of all models, had outsold the Supra? Am I reading that right? I know the Supra is a niche car, but surely not as niche as a car with only 52 refueling stations all located in a single state...

 

[Nugs]

That caught my eye as well.
How did they still sell 30 Mirai's last month?!

 

[XtremeMaC]

60k, 2% vs 6% int rate, 6% sales tax over 60mo
Mo pay: 1051 vs 1160 -> $109 difference. Is that really deterring Supra buyers?
Total int: 3k vs 9.6k sure this looks bigger over 5 yrs.

C8 sales steady at 3k sales / mo

https://gmauthority.com/blog/gm/chevrolet/corvette/chevrolet-corvette-sales-numbers/

It's either incentives or people think 60k not worth Supra or definitely not being able to order one and taking too long to get one...

Funny thing about unemployment % is, you need money thus may be settling down for shitty pay vs being unemployed... Doesn't mean you're keeping the same life style...

I'm not in the market but if I was I'd be waiting for the election.

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