2020 Supra Sales Ads and eBay Listings are up! / Crazy Mark Ups!!!

johnny_10196

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https://jalopnik.com/heres-a-2020-toyota-supra-marked-up-to-nearly-200-000-1836757761

Here's a 2020 Toyota Supra Marked Up to Nearly $200,000

There’s regular crazy and there’s Florida crazy. In the last day alone, we’ve seen terrestrial manatees, ass-eating bacteria, and blatant electricity theft all out of the Sunshine State. But all of that is nothing compared to the markup on this 2020 Supra.

Until this classified ad from Toyota Kia of Vero Beach, Florida showed up, at least. We’re no strangers to stiff dealer markups on exciting new cars. They’re not always fair, but when supply’s low, demand is gonna be high. But just how high can it get?

We were amazed to find out.

It turns out that this dealer is not selling this Supra (which starts at $49,995) up 50 percent. They’re not even marking it up 100 percent. They’ve added $138,819 to the price tag of this fully loaded Supra Premium in Renaissance Red. There have been some pretty high markups on this car already, but this is absurdity.

Toyota Kia of Vero Beach did indeed confirm to us over the phone that the price listed in the ad is accurate, and they did say that they have received “serious interest” for the car at that price.

The last time we spoke about a new model getting marked up beyond affordability it was the Jeep Gladiator. A convertible pickup truck with the off-road ability of a Wrangler is going to attract a lot more attention (and potential buyers) than something more conventional, and dealers have found that in some cases that attention is worth a cool twenty grand. The same thing went for the Dodge Challenger Demon. Limited production and preposterous power figures were naturally going to be matched by sticker shock to the tune of $175,000.

Now, it always does cost more to be an early adopter. Just ask someone who bought the first iPhone on day 1. It’s bound to be worth it to some people. It’s exciting to be the first to show up in the latest machine, especially when you get to do quarter miles before ever stepping out of the car on your first drive.But at some point marking up the newest model stops being about harnessing demand and starts being about getting the kind of attention that warrants a write-up . And hey, it worked.
 

XtremeMaC

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I like lists:
Code:
WZ1DB4C07LW021428    red                 TX, poettoyota.com (georgec889)
WZ1DB4C00LW021478    black   248/1500    unknown (nichda-72)
WZ1DB4C06LW021551    white   283/1500    unknown (tovasi-68)
WZ1DB4C05LW021749    red                 unknown (sacarguy)
WZ1DB4C00LW021965    red                 unknown (discoverytoyota)
WZ1DB4C07LW022479    red    1402/1500    unknown (fredandersontoyotaofasheville)
WZ1DB4C06LW022540    white   773/1500    NY, CityworldToyota.com
WZ1DB4C03LW022544    red     509/1500    unknown (mcgeeclaremont)
WZ1DB4C07LW022580    black               unknown (ddr_rules)
WZ1DB4C07LW022661    red                 unknown (bugtaco18)
sorted by last 7 digits of VIN
 

CJ-

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It’s interesting to me that the VIN number doesn’t seem to have a whole lot to do with the launch edition plaque number.
 

Manny

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There was a guy on fb trying to flip two Supras. Bad enough trying to find one at msrp then have to deal with flippers that might have gotten theirs at, or near, msrp. :flame:
 

XtremeMaC

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It’s interesting to me that the VIN number doesn’t seem to have a whole lot to do with the launch edition plaque number.
one of the reasons why I did this study :)
 
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Searchneverend

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Guys anyone looking for Nocturnal Black LE - Passport Toyota has one listed at MSRP (includes the extra first aid kit, totes and crap):

  • MSRP: $57,520
  • *Please Note: We turn our inventory daily, please check with the dealer to confirm vehicle availability.
  • 711310.png

Visit our Store
  • Passport Toyota
  • 5001 Auth Way
  • Suitland, MD 20746
  • Sales: (301) 899-6000
  • Service: 240-695-5306
2020 Toyota GR Supra 3.0 Premium Launch Edition
View Vehicle Details

  • MSRP: $57,520
  • 711310.png

  • Body Style: 2dr Car
  • Model Code: 2375
  • Engine: 6 Cyl - 3.0 L
  • Drive Type: RWD
  • Transmission: Automatic
  • Ext. Color: Nocturnal
  • Int. Color: Cockpit Red
  • MPG: 24 City / 31 Hwy
  • VIN #: WZ1DB4C03LW022222
  • Stock #: 18575
 

Manny

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Bet if you call they will change their price
 

Twisted Tuning

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It’s interesting to me that the VIN number doesn’t seem to have a whole lot to do with the launch edition plaque number.
agreed, almost makes it pointless for the badge numbers. Usually "Special edition" vehicles you can tell by the VIN what number you are. IE- old muscles cars and etc. But not sure why Toyota didnt do that.
 

CJ-

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agreed, almost makes it pointless for the badge numbers. Usually "Special edition" vehicles you can tell by the VIN what number you are. IE- old muscles cars and etc. But not sure why Toyota didnt do that.
So other than the actual sticker from the car showing that these are launch additions, particularly for the red ones, how would we verify a car as a launch edition? Why not just get red mirror caps, the black wheels and a appliqué from a local graphics company and slap it on the dashboard?
 

Coldskeet

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I wonder if some prices will fall after this past weekend. If you cant sell with a mark up on the first weekend when the hype is the highest I doubt you'll sell it.
 
 




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