I'm not sure you can call the extremely low volume for the Supra a "success". Back in the days of MKIV, there were many great cars that competed against the Supra. Today not so much and the ones that are somewhat desirable are double the price of the Supra. So the markups that you are seeing, just a demand for a lower priced sports car.More than likely we'll get a MKVI. The MKIV was a sales flop in the US and wasn't particularly popular outside of it, and that's why it took so long to get a MKV. The MKV was a sales success overall considering dealers are still managing to sell them at mark ups to this day.
Now whether it'll be any good is a coin toss at this point. If it's a 4-banger hybrid then that 4-cylinder engine they give it will need to be one of the absolute greatest performance 4-cyls of all time to make the car anything but a massive disappointment.
Or they could go the Honda route and turn their sports cars into sporty re-hashes of fugly sedans. Or, that Mazda inline 6 could become genuinely good and be put in the MKVI and we'll end up with another great car.
I'm talking about success relative to expectations. The MKIV sold way worse than Toyota was predicting, while the MKV sold as expected if not better.I'm not sure you can call the extremely low volume for the Supra a "success". Back in the days of MKIV, there were many great cars that competed against the Supra. Today not so much and the ones that are somewhat desirable are double the price of the Supra. So the markups that you are seeing, just a demand for a lower priced sports car.
Part of the reason for the low sales numbers was the way it was priced. The turbo was a $60000 car back in 1999. Today a 2025 is about $65000 fully loaded.I'm talking about success relative to expectations. The MKIV sold way worse than Toyota was predicting, while the MKV sold as expected if not better.
The market for sports cars in general is smaller as they continue to get more expensive, and people struggle to afford rent/mortgages let alone have the extra money for a second, less practical vehicle. Toyota targeted that smaller market and met expectations with the MKV, and that is why I call the MKV a success that should give Toyota the justification to make a MKVI.