I don't think there is much of a future for the 2UR. The industry as a whole is moving towards lower displacement turbo charged engines, hybrids, EVs and so on. Regarding past models with the 5.0 I don't believe it was the engine itself that was solely the issue. As stated: GS-F overpriced, RC-F overweight mismatched chassis, and the LC was kind of expensive for a parts bin car (A70TTR shares this thought as well).Right, I just think the different tier IS’s were fine as is, and to spend extra time and money on a V8 variant that’s not really a true “F” car is (to me) wasted efforts. It will be a nice collector piece one day for sure because of it’s limited numbers, but hopefully they don’t continue with the 5.0 V8...it doesn’t seem to have caught on like they expected. Do you agree? Now, do I hate it? No. Would I ever buy one? No. I had a 2nd Gen IS350 when they first came out. The car made sense at the time because it competed well with BMW M3’s of it’s day (not as good, but almost there for much less). It was relevant for the market at the time. This car (IS 500) I’m still trying to understand where it is relevant in today’s market? What segment does this fall under? Just another IS with a V8?
I kind of agree with you. This IS500 would have made a lot more sense back at the initial launch of the 3rd gen IS back in 2013. Personally I wouldn't buy one either. Not because I hate it (on the contrary I'm glad something like this even exist with the climate we're in), but I'm just not in the market for a sedan of any type.
Just because it doesn't appeal to you and me doesn't mean there isn't a market for it. I'm sure Lexus did their survey and focus group before committing to this project. As I have said the feedback for this car has been pretty good overall. We also have to keep in mind that it is a North American only model. Americans love their V8s.
Moving forward now. I think after Toyota cuts its ties with BMW and strengthens its relationship Mazda we could see a next gen IS, RC, and A100 Supra all developed on a new module platform.