Nope. It’s not Tada-san who said that; but Vincent Dewaersegger, senior manager of product communication at Toyota Europe, was confident pricing will be appealing. He said, "Pricing is not finalised and it's going to be market dependent. Of course it will be below a Porsche because Toyota is a mainstream brand, but the final price will depend on every market and the competitive set,"Wasn’t it Tads Son himself who said it won’t be a cheap car?
All we know until now: it’s not a cheap car but more affordable then we think.