Featured 2020 Toyota Supra Officially Announced, Debuts in January (Detroit Auto Show)

Discussion in 'General Supra Topics' started by stevesnj, Oct 30, 2018.

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Will the "embargo" be broken before Detroit?

  1. Yes, the press embargo will be broken before the Detroit Auto Show.

  2. No, automotive journalists may be tempted... but it won't happen.

  3. What's an "embargo"?

  4. It's 2021, I know what happened.

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  1. McWicked

    McWicked Well-Known Member

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    Will the "embargo" be broken before Detroit?

    For those that don't know, a "press embargo" happens when automakers release details (specs and pics) to the press, ahead of an event. With the express consent (under penalty of death I presume), that said info won't be released beforehand. An event like the 2019 NAIAS Detroit Auto Show. This is done so sites and blogs can produce content within seconds after the car's debut. Here's the question:

    With all of the A90 Supra leaks that have occurred, will someone risk the wrath of Toyota and break the embargo agreement?
     
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  2. Bosstee

    Bosstee Well-Known Member

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    Highly doubt it, but if so, then not directly from one of the journalists.
    Usually if someone gives you those details, they'll make you sign something like an NDA which makes you liable for damages. So with this in mind and likelyhood of that person loosing their job it's doubtfull someone would do it for kicks or a few minutes of internet fame.
     
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  3. mkivalex

    mkivalex Well-Known Member

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    Hey i will be there on the 19th as well. Probably in the afternoon though!
     
  4. A70TTR

    A70TTR Well-Known Member

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    ^ +1 any outlets that care about not getting blacklisted from the press list and possibly sued shouldn't lol.
     
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  5. Bryster

    Bryster Well-Known Member

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    They could probably lose their "badge" with a stunt like that tbh
     
  6. McWicked

    McWicked Well-Known Member

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    Well, both Autoweek and TIME broke the embargo on the 2015 Mustang. So there is precedence.
     
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  7. A70TTR

    A70TTR Well-Known Member

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    yeah, I looked into this a bit during some down time, and both were likely punished. I also found several other examples of different press breaking embargos and suffering the consequences.

    as expected, it's rare if not non existent to see any kind of litigation, but there is definitely some blacklisting based on personnel and/or blocking access to products for a given period of time if not forever (latter is very rare).

    so, it appears companies use this bit of leniency to periodically break embargos if they feel it is completely worth it.
     
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    SennaHamilton Member

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  10. vb22

    vb22 Well-Known Member

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    Sadfhorde Member

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    The GT500 is intriguing for folks like myself who have only previously owned/driven cars focused on handling and precision rather than brute force speed. I'm still eagerly awaiting the MKV for my next addition, but at the same time some part of me cannot resist the appeal of potentially adding a straight-line rocket to my garage.
     
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    Less than 7 days guys :dance::dance::spaz:
     
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  13. johnny_10196

    johnny_10196 Well-Known Member

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    Those air vents look like mini lasers for some reason
     
  15. Mike Myers

    Mike Myers Well-Known Member

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    Five days by now. :headbang:
     
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