Supra has been a Supply issue never a Demand

[Tacoma714]

While I largely agree with the limited production, what you have relayed doesn't really make sense. If Toyota weren't making any money on the Supra from the outset, the margins were never there, no?

Who cares anyway. We have our cars and production is coming to a close in 2026. Like the MKIV, it looks like The MKV is going out with a whimper.

Exactly this! Plus let’s cut the Toyota fluff. A big reason aside from BMW making excellent inline V6 turbo engines, they partnered up because it was a low risk and high reward move for Toyota not having to source an in house V6 from Lexus or anywhere else. I would LOVE to see the margins and I guarantee you Toyota still made out good on the partnership. We might be able to call it a win-win. Toyota’s margins were good since they didn’t build anything in house or do any R&D and BMW made out well because they got to sell more magna styer z4 chasis and B58’s.

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[i3igpete]

oh no we've been infected by corvette

 

[Turbro]

oh no we've been infected by corvette

Jesus that’s cringe

 

[luv2xlr8]

When forecasting sales it is very common to align production schedules with both perceived and actual demand. I would say that Toyota got it right and front loaded the production having it taper as time goes on. Magna would have had a contract for (X) amount of total units with production likely being planned at something like; Year 1: 20%, year 2: 25%, year 3: 20%, year 4: 15%, year 5: 10% year 6: 10% + or - reminder of contract OR an option held by Toyota for another supplementary run based on sales (unlikely though). The introduction of the manual halfway through the production run was no surprise and looks to bolster sales through the entire run so that hopefully they end strong and sell every forecasted unit. Tapering the production also allows Magna to transition into another contract without having to build the same amount of Supra's year over year, then have a dead stop, re-tool a line, and go full out on someone else's new model. As romantic as it is to think "Toyota listened when people said they wanted a manual", Toyota is actuating a production and delivery plan that was developed YEARS ago. With that, yes, things can change year over year, and improvements and iterations are occasionally injected into an established plan, it's true. The interesting part of the Supra run is how different supply and demand has become region to region. I've read how long some of you have been waiting for your cars in areas of the U.S., meanwhile in Canada, unless you want a manual, you can pretty much already have your pick of year and colour and at a reasonable price. I have read the headline a few times "Supra sales down 40 something percent", and for me it's more of an indication of the quality of the journalism than the reflection on demand. Makes it easy to see who wants to sensationalize a headline versus someone that is writing for the readers. My hope is that everyone who wants one eventually gets one. As someone who has driven a 2020, owned a 2021, and now own a 2024 MT I can say without a doubt it can be anything you want it to be: daily, weekender, track monster, drag car, garage queen; you name it. So long as you never want to take more than one person with you. I'll get off my soapbox now, but I wanted to try and contribute and maybe answer someones question as a thank you, to everyone who contributes to this forum and has answered countless questions of mine.

 

[Syeeee]

tl;dr

 

[Richard Truman]

tl;dr

If yore not going to say anything constructive get your ghost hat on .

 

[Syeeee]

 

[Richard Truman]

Nice send me one I will wear it .

 

[Tacoma714]

It is time.

 

[Richard Truman]

It is time.

Yea great seeing thease guys enjoying there Corvettes

 

[J29DB03]

It is time.

Probably trying to remember whose turn it is to pay for lunch dinner at Olive Garden.

 

[6mt]

can you just.. drive the damn car?

I do like the GMT badge can you let me know where ya got it

Let me find out a buddy got it for me ! it is a "6MT" not GMT if that matters

 

[6mt]

When forecasting sales it is very common to align production schedules with both perceived and actual demand. I would say that Toyota got it right and front loaded the production having it taper as time goes on. Magna would have had a contract for (X) amount of total units with production likely being planned at something like; Year 1: 20%, year 2: 25%, year 3: 20%, year 4: 15%, year 5: 10% year 6: 10% + or - reminder of contract OR an option held by Toyota for another supplementary run based on sales (unlikely though). The introduction of the manual halfway through the production run was no surprise and looks to bolster sales through the entire run so that hopefully they end strong and sell every forecasted unit. Tapering the production also allows Magna to transition into another contract without having to build the same amount of Supra's year over year, then have a dead stop, re-tool a line, and go full out on someone else's new model. As romantic as it is to think "Toyota listened when people said they wanted a manual", Toyota is actuating a production and delivery plan that was developed YEARS ago. With that, yes, things can change year over year, and improvements and iterations are occasionally injected into an established plan, it's true. The interesting part of the Supra run is how different supply and demand has become region to region. I've read how long some of you have been waiting for your cars in areas of the U.S., meanwhile in Canada, unless you want a manual, you can pretty much already have your pick of year and colour and at a reasonable price. I have read the headline a few times "Supra sales down 40 something percent", and for me it's more of an indication of the quality of the journalism than the reflection on demand. Makes it easy to see who wants to sensationalize a headline versus someone that is writing for the readers. My hope is that everyone who wants one eventually gets one. As someone who has driven a 2020, owned a 2021, and now own a 2024 MT I can say without a doubt it can be anything you want it to be: daily, weekender, track monster, drag car, garage queen; you name it. So long as you never want to take more than one person with you. I'll get off my soapbox now, but I wanted to try and contribute and maybe answer someones question as a thank you, to everyone who contributes to this forum and has answered countless questions of mine.

Great response and good thought! I agree that they met the master plan and it was a success with BMW. The GR86 is Toyota's best shot and the Supra will always trump that car!

 

[White Shadow]

I disagree with that notion. First, because several of their premium line shoes are made in USA (important thing to me). Secondly, because they often wear (degrade) like iron. Great comfort, support, quality, and value. For trail hiking and being on my feet all day at work, they're nice.

*Note, I'm 38, have never, nor will I ever, own a pair of basic-ass white ones. My last pair looked similar to these

You're a 38-year-old Boomer. I didn't know that was a thing until now?

 

[White Shadow]

When forecasting sales it is very common to align production schedules with both perceived and actual demand. I would say that Toyota got it right and front loaded the production having it taper as time goes on. Magna would have had a contract for (X) amount of total units with production likely being planned at something like; Year 1: 20%, year 2: 25%, year 3: 20%, year 4: 15%, year 5: 10% year 6: 10% + or - reminder of contract OR an option held by Toyota for another supplementary run based on sales (unlikely though). The introduction of the manual halfway through the production run was no surprise and looks to bolster sales through the entire run so that hopefully they end strong and sell every forecasted unit. Tapering the production also allows Magna to transition into another contract without having to build the same amount of Supra's year over year, then have a dead stop, re-tool a line, and go full out on someone else's new model. As romantic as it is to think "Toyota listened when people said they wanted a manual", Toyota is actuating a production and delivery plan that was developed YEARS ago. With that, yes, things can change year over year, and improvements and iterations are occasionally injected into an established plan, it's true. The interesting part of the Supra run is how different supply and demand has become region to region. I've read how long some of you have been waiting for your cars in areas of the U.S., meanwhile in Canada, unless you want a manual, you can pretty much already have your pick of year and colour and at a reasonable price. I have read the headline a few times "Supra sales down 40 something percent", and for me it's more of an indication of the quality of the journalism than the reflection on demand. Makes it easy to see who wants to sensationalize a headline versus someone that is writing for the readers. My hope is that everyone who wants one eventually gets one. As someone who has driven a 2020, owned a 2021, and now own a 2024 MT I can say without a doubt it can be anything you want it to be: daily, weekender, track monster, drag car, garage queen; you name it. So long as you never want to take more than one person with you. I'll get off my soapbox now, but I wanted to try and contribute and maybe answer someones question as a thank you, to everyone who contributes to this forum and has answered countless questions of mine.

I was only ever interested in this car with a manual transmission, so imagine how happy I was to learn that it would indeed be available with a manual. But then I learned that I couldn't spec the car how I wanted one and place a factory order, so I was left looking for my spec at dealerships, but that proved pretty much impossible to find. So I basically gave up because I'm not willing to buy a car that isn't my perfect spec. Every other enthusiast car I've ever purchased is something that I ordered and waited for, but I can't do that with a Supra, so Toyota isn't getting my money.

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