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Targa Top Prediction

Will my Supra build date be confirmed just after the MY24 Targa version is announced?


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gixxersixxerman

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A targa will never happen for the simple fact there's no way without a major redesign to store the top.
Agreed, you have a better chance of BMW giving their halo (S58) engine to Toyota, then Toyota redesigning a whole car for 1-2 years of sales.
 

YellowJackit

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A targa will never happen for the simple fact there's no way without a major redesign to store the top.
According to the now defunct Pontiac, you don't need to store the top. Just leave it at home.

..a la Solstice!
 

MoTeC_R

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According to the now defunct Pontiac, you don't need to store the top. Just leave it at home.

..a la Solstice!
Yes absolutely, nothing in the official sports car handbook says there must be storage for a top. Why does everyone think they have to make a place to store the top? Leave it on or use your garage. Just like the S2000, nothing about the hard top was storage convenient and no one complained. They sold a rack in the parts department to put it on or carefully sit it on the garage floor when not in use.

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AHP

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Absolutely no major manufacturer, let alone their marketing dept is going to take a gamble on an impractical, non-storable removable roof today. They would get eviscerated in the court of public opinion and it would be a social media 'influencer' feeding frenzy. Not happening no matter how many times you click your heels and wish upon a star.

Comparing it to an S2000 hardtop which is essentially semi-permanent is apples to moonpies..
 
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They would get eviscerated in the court of public opinion and it would be a social media 'influencer' feeding frenzy.
I actually agree its unlikely but I don't think this is the reason. I mean, if it was, Toyota would never have released the Supra in auto only for the first few years.

If it will sell, and it is cost effective, they will build it.

And anybody who actually pays attention to "influencers" is just someone who is easily influenced and doesn't understand how modern marketing works.
 

jtsang25

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I actually agree its unlikely but I don't think this is the reason. I mean, if it was, Toyota would never have released the Supra in auto only for the first few years.

If it will sell, and it is cost effective, they will build it.

And anybody who actually pays attention to "influencers" is just someone who is easily influenced and doesn't understand how modern marketing works.
Most marketing is done through social media now a days though. Once something goes viral on there good or bad. Right or wrong it's hard to pull back. Outside of the car world lots of ideas have been back tracked because of the exposure on social medial.
 

XtremeMaC

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Well from recently released examples, hard top C8 has storage. I'm sure that was cumbersome to design but some powerful marketing/sales folks made it happen..
 

MoTeC_R

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Absolutely no major manufacturer, let alone their marketing dept is going to take a gamble on an impractical, non-storable removable roof today. They would get eviscerated in the court of public opinion and it would be a social media 'influencer' feeding frenzy. Not happening no matter how many times you click your heels and wish upon a star.

Comparing it to an S2000 hardtop which is essentially semi-permanent is apples to moonpies..
2008/2009 S2000 CR only came with hardtops. It’s the most desired even today. This was only 15 years ago not like it was 50 years ago. If someone can’t store a Targa top then shouldn’t buy one. It’s a limited production sports car not made for people who can’t store a top in the garage. Common sense has to apply - you don’t buy a 2 seater to tote a family around in, don’t buy a Targa if you don’t have the means to store the top. Pretty straight forward as it’s an option not a requirement.
 
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MoTeC_R

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Most marketing is done through social media now a days though. Once something goes viral on there good or bad. Right or wrong it's hard to pull back. Outside of the car world lots of ideas have been back tracked because of the exposure on social medial.
Toyota could care less if people whine about the 4000 Targa tops as the people complaining didn’t buy. People with no stake have no-weight. I don’t care who whines about the MKV supra it’s a great car and if they are complaining about it they probably didn’t even buy one so it really doesn’t matter if it’s not 100% Toyota etc. The people that own them don’t care if it’s not 100% Toyota and only the people not spending money complain; usually the most. Just look at how much whining went in about a manual, and we really only got that I believe because of the Nissan Z. They say it’s for the fans that requested it but I don’t think that was the driving force in the end. Competition offers it, we better as well.
 
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AHP

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2008/2009 S2000 CR only came with hardtops. It’s the most desired even today. This was only 15 years ago not like it was 50 years ago. If someone can’t store a Targa top then shouldn’t buy one. It’s a limited production sports car not made for people who can’t store a top in the garage. Common sense has to apply - you don’t but a 2 seater to tote a family around in, don’t buy a Targa if you don’t have the means to store the top. Pretty straight forward.

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I've owned like a dozen+ Targa or T-top cars and every single one stowed the roof. It's an essential requirement. There's maybe 1 or 2 cars in the last 25 years that didn't have a storage provision.
 

MoTeC_R

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I've owned like a dozen+ Targa or T-top cars and every single one stowed the roof. It's an essential requirement. There's maybe 1 or 2 cars in the last 25 years that didn't have a storage provision.
i am fine if they make one or not, I’m just pointing out that the decision to make 4000 maybe 5000 Targa tops over the next 2 years won’t be the reason it happens or doesn’t. We all know there’s more people that don’t care about storage to buy all those and more.

I personally think it’s more likely to happen than not as something to drive interest in the car for the next couple years of sales. If they don’t do the Targa, there’s really nothing on the plate to introduce a “Special Edition” or make 2020 owners want to trade up. While it’s a limited production car the success of the Supra does matter from a marketing standpoint. For example the A91-MT doesn’t feel that special when you can buy a standard edition one with different color interior and paint with a different front strut bar. Color of interior and exterior really isn’t enough to be a special car and charge a premium for it.
 

S2kChris

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Has anyone considered them doing a two piece targa top? The hardtop on my Jeep is a targa of sorts, and it has two removable pieces.
 
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Has anyone considered them doing a two piece targa top? The hardtop on my Jeep is a targa of sorts, and it has two removable pieces.
That is how I assumed it would be - to help it fit in the boot. I'm not sure if the one off version that was built featured a single or dual piece roof though?
 

jtsang25

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That is how I assumed it would be - to help it fit in the boot. I'm not sure if the one off version that was built featured a single or dual piece roof though?
The sema one was dual piece
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