Toyota releases 2024 GR Supra colors & pricing (+2k MSRP)

FuzzyRev

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to be fair, I paid 66 for my A91 Mt to be able to walk into a dealer and buy it without a reservation after 2days of looking for one. Shame the tan interior isn’t a 23 exclusive
It may no longer be exclusive, but it's also not like you have the choice to 'order' a vehicle with it. Toyota will request a certain number of certain color combos for the build contract, and then it's happy hunting if there's one you're dead set on having when Toyota peppers the allocations semi-randomly throughout the country. There's bound to be a lot of broken hearts.
 
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Stardust

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Looks like 2024 is another skip year for me. Lets see what 2025 brings.

-RJM
I feel like 2023 might have been the last year with substantial changes.
Toyota's production contract with Magna ends in March 2026, so if 2024 was a bust, I don't really expect to see anything in MY2025 or MY2026.

Perhaps minor tuning/tweaks at most.
 

Schang105

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Given the MT was a no-cost option when it launched, it appears the R&D cost was passed on to the next model year vehicles.
 

FuzzyRev

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Given the MT was a no-cost option when it launched, it appears the R&D cost was passed on to the next model year vehicles.
Here's one aspect nobody seems to think about...The cost of the gearbox unit itself.

Obviously, internal costs are less than these numbers, but if we look at the Toyota Dealer retail prices of the ZF8HP51 assembly ($13,044.50), vs the GS6L50TZ ($6,992.55), we get a difference of $6,051.95 between the two! That means the manual box costs Toyota roughly $4,000 less per vehicle build. So when they sell the vehicle with the 6MT as a "no cost option" to the consumer, there's definitely small a chunk of change hidden in there to help offset development costs.

I say help, not cover, because there's no question the research, development, and implementation of the manual box is overall a money-losing endeavor. It was born out of nothing less than the pure passion of Tetsuya Tada & Akio Toyoda, along with the desires of possibly the most fickle customer base on earth. Knowing the EV & Hybrid future right around the corner certainly helped put the pressure on too.
 

DEupra

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Here's one aspect nobody seems to think about...The cost of the gearbox unit itself.

Obviously, internal costs are less than these numbers, but if we look at the Toyota Dealer retail prices of the ZF8HP51 assembly ($13,044.50), vs the GS6L50TZ ($6,992.55), we get a difference of $6,051.95 between the two! That means the manual box costs Toyota roughly $4,000 less per vehicle build. So when they sell the vehicle with the 6MT as a "no cost option" to the consumer, there's definitely small a chunk of change hidden in there to help offset development costs.

I say help, not cover, because there's no question the research, development, and implementation of the manual box is overall a money-losing endeavor. It was born out of nothing less than the pure passion of Tetsuya Tada & Akio Toyoda, along with the desires of possibly the most fickle customer base on earth. Knowing the EV & Hybrid future right around the corner certainly helped put the pressure on too.
I'd assume there's also saved costs from not having additional radar/sensor for ACC Active Cruise Control on the MT?
 

XtremeMaC

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Yeah, none of the prices seem to be adding up correctly when you actually go through the builder.
I've just been manually adding options to MSRP for now.
Dealer markup? No we'll add our random markup of the bat 🤣
 

Bigboss

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Well this suck they wanna limit options instead of expanding…
 
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Tacoma714

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Looks like the rumor was true and Nitro Yellow is gone.

Interesting that the only colors they offer now in non-special edition are just white, black, blue, and red. But hey, they let you choose black or tan interior now.
I saw a Nitro Yellow on the freeway recently nicely fixed up while I was driving my daily and I'm not gonna lie, it looked good on the road. I had previously never seen a nitro yellow in person.
 

Tacoma714

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Looks like 2024 is another skip year for me. Lets see what 2025 brings.

-RJM
2025 GRMN send off year supposedly. I highly doubt Toyota does an LCI or refresh if the car is going out of production in the next 1-2 years.
Sponsored

 
 




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