U.S. Toyota Dealers without Mark Ups

[Psychodo]

Hi guys, new to the forum and just wanted to contribute what info I found out. I have a contact at Toyota Silver Spring (MD) who said their dealership are getting 3 Supras (which is typical of the larger dealerships). All 3 have been allocated (deposits taken)... at $20k OVER MSRP. I couldn't believe it.

Anyway I've checked at another dealership in the area who aren't taking deposits but will let me know - I'll be visiting them soon and will post up anything I find out!

20K over? lol....

Sponsored

 

[Jabba]

20K over? F*** that. I don't need to be first. I would rather save that money, and place it on a hefty deposit on the hotter GRMN version than the launch models.

 

[SVHO]

Longo Toyota - Zero markup

I bought a Tacoma for my Sons first car and liked it so much I ordered another one for myself from Laura at Longo. I asked her to put me on the supra list a few weeks ago and she texted me today to say they are taking names and asked for a color preference. I asked her about markup and she said there will be none. They have never marked up a car and never will. I was almost surprised after reading what others here are hearing but they are number one for a reason.
Drop her an email or give her a call if you're interested.

[email protected]

She is the only person I have ever talked to at Longo. They even delivered my last truck to San Diego for me.

https://www.longotoyota.com

Robert

Small world. I read your post about the Taco. I think it was an Access cab without the rear seat. Recently picked up my third Tacoma (this time 2.7 access cab) from Longo. Still own the Miata ND.

 

[arexniba]

funny thing is I just got email from Toyota.de that I can now Reserve my Supra. that's what I'm pissed about. Why is US Toyota so clueless and behind especially when they decided to unveil it in USA!.

I'm sure it's because they're hyping it up. The US is Toyota's biggest market. I'm confident about my theory because of the Super Bowl. I'm sure they paid a hefty price to release/debut the Supra in their commercial. When it had released, there was news of people in shock. That means, we went from true fans anticipating the release, to now people that have money and want to get it once it's released. And because of the news spreading to millions of Americans, that means dealers will surely markup the prices on these models. So, bye bye to the MSRP....that was just a fictional price...

 

[arexniba]

Hi guys, new to the forum and just wanted to contribute what info I found out. I have a contact at Toyota Silver Spring (MD) who said their dealership are getting 3 Supras (which is typical of the larger dealerships). All 3 have been allocated (deposits taken)... at $20k OVER MSRP. I couldn't believe it.

Anyway I've checked at another dealership in the area who aren't taking deposits but will let me know - I'll be visiting them soon and will post up anything I find out!

Dammit...it falls in line with the comments I got from a salesman here in the San Francisco, Bay Area. They said they are going to markup the Premium edition by $5k. And they will markup the Launch edition at $10k. Additionally, he, too mentioned that another dealer was going to markup the Launch edition at $20k.

 

[XtremeMaC]

I'm sure it's because they're hyping it up. The US is Toyota's biggest market. I'm confident about my theory because of the Super Bowl. I'm sure they paid a hefty price to release/debut the Supra in their commercial. When it had released, there was news of people in shock. That means, we went from true fans anticipating the release, to now people that have money and want to get it once it's released. And because of the news spreading to millions of Americans, that means dealers will surely markup the prices on these models. So, bye bye to the MSRP....that was just a fictional price...

I think it's a wrong strategy. Well wrong is too strong of a word, but inadequate method..
You're in the theater waiting for your movie to start. You see "etc etc etc great movie coming in September 2019". You're like that's super cool, we shall definitely go see that movie. By the end of the movie you're there for, you don't even remember the name of that featured movie. Even if you did, you're like, Yeah can I see it now, No. What's available to watch next week "Fast & Furious 15". Let's go see that. It's same with every ad. You see a cookie ad, if your local store doesn't have it, you don't go out of your ways to find that cookie, unless you're the cookie monster.

Luckily there isn't that many coupe's people can buy now, but if I was in the market for a new car right now, thinking like common people, not gear heads, you'd wanna see what's available now and that's be Mustang, Camaro, etc. is what they'd buy... especially when the're like hmm wait 8 months (if they can't pull of early summer, no one will but this car in October!) for a car that I've never heard of that has I6 335hp (what's I6? anyhow) and from Toyota (they don't know the heritage of, only know that they make boring cars) or V8 500+hp Mustang GT that they well know..

Whatever, just before it hits the showrooms they need to do another Super Bowl ad, that's all I'm saying.. With all the hype in this forum, 50% of people are already in disbelief just by looking at pictures, stats, etc... I don't know who the guy that drove the Supra in the Super Bowl ad is, (yes, I don't care) they didn't do any favors featuring his smirky face.. yes after the ad, 10 more people are talking about it.

 

[arexniba]

I think it's a wrong strategy. Well wrong is too strong of a word, but inadequate method..
You're in the theater waiting for your movie to start. You see "etc etc etc great movie coming in September 2019". You're like that's super cool, we shall definitely go see that movie. By the end of the movie you're there for, you don't even remember the name of that featured movie. Even if you did, you're like, Yeah can I see it now, No. What's available to watch next week "Fast & Furious 15". Let's go see that. It's same with every ad. You see a cookie ad, if your local store doesn't have it, you don't go out of your ways to find that cookie, unless you're the cookie monster.

Luckily there isn't that many coupe's people can buy now, but if I was in the market for a new car right now, thinking like common people, not gear heads, you'd wanna see what's available now and that's be Mustang, Camaro, etc. is what they'd buy... especially when the're like hmm wait 8 months (if they can't pull of early summer, no one will but this car in October!) for a car that I've never heard of that has I6 335hp (what's I6? anyhow) and from Toyota (they don't know the heritage of, only know that they make boring cars) or V8 500+hp Mustang GT that they well know..

Whatever, just before it hits the showrooms they need to do another Super Bowl ad, that's all I'm saying.. With all the hype in this forum, 50% of people are already in disbelief just by looking at pictures, stats, etc... I don't know who the guy that drove the Supra in the Super Bowl ad is, (yes, I don't care) they didn't do any favors featuring his smirky face.. yes after the ad, 10 more people are talking about it.

Lmao, I enjoyed all the parallels & examples you gave!

See, that's where the problem is, your 2nd paragraph. It's true about being a "common person" when you're in the market for a new car. But remember, this isn't just a coupe, it's being released as a "sports" car. So, the consumer base looking at this car will more than likely be gear heads and fans. But what they did with the superbowl commercial is to appeal to millions more AND entice the people that have big pockets to be part of the craze/hype. The commercial set Twitter "on fire."

https://www.caranddriver.com/news/a26126335/2020-toyota-supra-super-bowl-commercial-twitter/

It sucks because those with deep wallets will purchase these cars to sell them at higher values. And if dealers see that most customers can afford them, then the trend will spark other dealers to also markup.

For the members that have put down deposits, you're really going off based on the word of the sales person. It would more than likely be believable if the person you signed the contract with is a General Manager of the store. A sales person will tell you what you want to hear and believe.

 

[alice the cat]

Small world. I read your post about the Taco. I think it was an Access cab without the rear seat. Recently picked up my third Tacoma (this time 2.7 access cab) from Longo. Still own the Miata ND.

That is my sons truck. Longo just delivered my new taco SR DC today. Laura said she will keep me up to date with all things supra! Now I have to get serious about selling my Viper to make room.

 

[kona61]

That is my sons truck. Longo just delivered my new taco SR DC today. Laura said she will keep me up to date with all things supra! Now I have to get serious about selling my Viper to make room.

I have had the pleasure of driving a '14 Viper TA, I do not think I would sell that car for much.

 

[alice the cat]

I have had the pleasure of driving a '14 Viper TA, I do not think I would sell that car for much.

Mine is an old one with 880 rwhp and sounds like a top fuel dragster. It's impossible to register in San Diego and with the new exhaust law here I'm concerned. The newer ones like you drove are much easier to live with in Socal.

 

[kona61]

Mine is an old one with 880 rwhp and sounds like a top fuel dragster. It's impossible to register in San Diego and with the new exhaust law here I'm concerned. The newer ones like you drove are much easier to live with in Socal.

Ah, explains a lot. Still, an awesome car!

 

[Captain_Kirk]

 

[Quicksilver]

Anybody in South Florida ordered theirs? any dealers selling at MSRP

 

[Goose]

Talked to Hendrick Toyota yesterday when I was getting the wife's car worked on. I've moved up to 2 on their list, and was told that they never mark their cars up. Probably because Rick Hendrick can afford to not mark them up when he knows it'll sell.

 

[DDantas]

Hi everyone,

First post on these forums! Called Longo yesterday about the Supra. They are known for not putting dealer markups on their car and the waitlist shows... currently it’s 138 people long. Of course there will be some people who dip out of that list when it comes, but that’s still a lot of people. Compare that to another dealer in SoCal(forgot the name of it lol) who said they WILL do dealer markup, but don’t know the amount of which they’ll markup yet, which only had a waitlist (with deposits!) of 5 people.

Seems like ADM will have a serious effect on the demand of this car.

Sponsored