FuzzyRev
Well-Known Member
I think you're hitting the nail on the head here. TMNA is having ZERO DIFFICULTY selling MY23 Supras, with either transmission option for that matter. Something in the MKV supply chain finally appears to have broken, and the ability to produce and/or ship these cars took a big hit.Given the situation with manuals and dealer availability in the US, they could have made 100% of the 2023 production manual and we'd likely still be seeing limited availability here. There's a lot of pent-up demand and nowhere near enough supply to satisfy it.
ETA: given that Toyota pre-plans production numbers of everything, makes you wonder if the situation isn't actually that they had limited availability of some component for the automatics. That is to say, they didn't sell twice as many manuals as they planned to, they sold half as many automatics.
Regardless, I think we all agree that they could have sold more cars this year. The demand is strong.
ETAx2: further evidence of this theory, the A91-MT was supposed to be a 500 unit run in the US, and 47% of that 1216 overall '23 production number is 572.
The other issue, is that Toyota still can't deliver a fraction of the high-volume RAV4 and Highlander models the public is killing each other over, and when TMS looks over the data, they allocate more available resources to order fulfillment of the money makers, while niche vehicles get put on the back burner. It doesn't mean they don't care about us, just that when resources are stretched thin, the bread & butter product gets the most priority.
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