DevonK
Well-Known Member
If the Bimmerpost info is correct, the Supra is going to be a different class of car this time around - a modestly powered, relatively lightweight sports car, rather than a high-powered GT (going by modern standards). While this may upset some fans hoping to see the Supra heritage strictly followed, I think Toyota's realized that there is a currently-empty niche for a hardtop sportscar in the $40-55k US range for which the Supra looks to be right on target based on this info.
Judging from reviewers' comments in various sports/performance car reviews over the past few years, as well as reader feedback, there appears to be a pent-up demand in the market for a RWD sportscar that is cheaper than the Cayman and the Corvette, lighter and more agile than the 370Z (and with more up to date technology), and more powerful and a bit more upscale than the twins. Toyota's marketing research probably came to the same conclusion a few years ago, which was likely a major factor in getting the car green-lighted.
Judging from reviewers' comments in various sports/performance car reviews over the past few years, as well as reader feedback, there appears to be a pent-up demand in the market for a RWD sportscar that is cheaper than the Cayman and the Corvette, lighter and more agile than the 370Z (and with more up to date technology), and more powerful and a bit more upscale than the twins. Toyota's marketing research probably came to the same conclusion a few years ago, which was likely a major factor in getting the car green-lighted.
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